In social networks, people can increase their defenses against identification by adopting tight privacy controls on information in personal profiles. Yet an individual’s actions, researchers say, are rarely enough to protect privacy in the interconnected world of the Internet.
You may not disclose personal information, but your online friends and colleagues may do it for you, referring to your school or employer, gender, location and interests. Patterns of social communication, researchers say, are revealing.
“Personal privacy is no longer an individual thing,” said Harold Abelson, the computer science professor at M.I.T. “In today’s online world, what your mother told you is true, only more so: people really can judge you by your friends.”
Collected together, the pool of information about each individual can form a distinctive “social signature,”