An academic monograph does not reach a large audience. This type of writing is necessary for tenure and promotion, for legitimacy within an elite group. It takes years to publish our work in the form of a book. We are often required to eliminate the most ground-breaking parts of our work and what we do write is often outdated by the time it is published. More and more, it seems that our books are written for tenure and promotion rather than for making a difference and/or changing the way people think.