The reasons why follow-up campaigns fail often have nothing to do with Facebook or Twitter, and everything to do with the more general problems of organizing and sustaining a political movement. Internet enthusiasts argue that the Web has made organizing easier. But this is only partially true; taking full advantage of online organizing requires a well-disciplined movement with clearly defined goals, hierarchies, and operational procedures (think of Barack Obama's presidential campaign). But if a political movement is disorganized and unfocused, the Internet might onlyexpose and publicize its vulnerabilities and ratchet up the rancor ofinternecine conflicts. This, alas, sounds much like Iran's disorganized green movement.