new business measures for assessing the effectiveness of social media marketing:
- Attention: how many people are clicking on your site, blogs or tweets?
- Engagement: how much interaction there is between the community and you?
- Authority: your influence in the community and on the Web?
- Virality: how your information spreads by digital word of mouth?
- Health: the strength of the community and your online presence?
via cherryleaf.com
What if instead of leafing through pages or scrolling through an online manual, you could simply see your way through a task? Just slide on a headset and work your way through a bit of customized, augmented-reality education.