social media is a general blanket term that encompasses a sea of various outlets, and no one person could be a master of them all at this point. A master of Twitter? Perhaps, but no one would entertain the idea of labeling themselves as a Twitter Expert for their business cards. They opt for the generic title, which in this case, is not merely misleading, but it is inaccurate. A jack of all trades, but a master of none never really hit with me as hard as it did when considering this post. Because I can see that fit here in the social media conversation
via myinkblog.com