Many male models drink alcohol — brandy and gin are favourites — to speed dehydration. “I open a bottle of red wine the night before, and on the morning of a photoshoot I have another glass of wine and some wine gums,” Martin says. “The sugar in the sweets and the alcohol draw more water from the skin, leaving you looking as lean as possible.”
Among models and many others in the industry, Martin says, there is an unspoken acknowledgement that the pre-shoot regimen is standard. “There is definitely a sense that magazines expect you to turn up dehydrated and dizzy,” he says. “I’ve been on castings for fitness magazines where there are six or seven models who are so groggy and out of it that they need to grab a chair to sit down and literally can’t speak.”