You're not allowed to play the game for yourself, so interaction with the developers or PR person gives you an artificial idea of how easy, or hard, the game is to play. "The worst is PR flacks who are kibitzing as you're playing, telling you exactly which buttons to press at which times. Half the fun for me is figuring out a game's mechanics, which is impossible if you're standing over my shoulder and telling me which buttons to press at which moments," McElroy says. "Stop it. Also, stop telling me that you're shocked at how well I'm doing or that I'm the best player that day. I know what you're doing."
via arstechnica.com