Researchers found that the more social platforms with which a person is engaged, the more willing he or she will be to seek the opinions of others through status messages and act on those messages.
“Although people share information with companies, organizations and others via mechanisms like polls, they are more trusting of those in their social network,” Jansen said. “Not only do people share information on social media sites, they act on information received. So, there are significant implications for a variety of areas, such as advertising and marketing.”
via physorg.com