"Some subjects said that losing their iPhone would be worse than losing a baby." #wymhm

The iPhone is an identity. People spoke about their phone as if it were part of their body, and even more a part of their mind, with a weird entanglement of Big Brother anxieties over security — "If someone stole my phone, they could just get in everywhere and retrace my steps everywhere" — and an emotional sense that their phone was who they were. Some people said that without their phone they felt disconnected from the world around them, fuzzy-headed, helpless and incompetent ("I would feel lost without it").