One of the biggest challenges of not being at a university that has an existing OCW infrastructure is that you can't rely on the strength of said infrastructure to publicise your courses. This means that you are going to have to do a lot of the legwork yourself if you want to get the word out about your OCW materials. Social media is obviously good for this. Every time you put up new material (or an entirely new course) send out the link (and brief description) to colleagues using your social network platform of choice (for me, it's Twitter). That way, your professional colleagues will always know what you are up to (and will pass on the link to their colleagues). You might also consider going "old school." Every time you publish new course material, send out a quick email to your dept chair, campus colleagues, and Dean. These are the people, after all, who might have a significant amount of influence over your career
via chronicle.com