compared with what it could have been saying about its strategy toward news companies, Google has undersold its efforts and rarely talked about them as an overall program with a central guiding idea. Partly this is because of the highly decentralized nature of most innovative effort at Google, which often takes place in “20 percent time”—a workday per week when developers can concentrate on projects they choose themselves. Partly it is because of the “permanent beta” culture at Google, in which projects are viewed as tentative and experimental long after they have reached what others would consider a mature stage. (The company’s wildly popular e-mail system, Gmail, officially graduated from beta-test status only last summer, after five years of operation by tens of millions of users worldwide.) And the news organizations that are trying out experimental approaches at Google’s suggestion and with its support have themselves chosen to be quiet.
via theatlantic.com