many social networking sites -– such as the 25 million-strong Viadeo Global Social Networking and Campus Networking — are multilingual. Facebook is available in more than 70 languages.
"Facebook has a number of international offices, and if they're interested in being truly global, they'll need to understand the cultural nuances that they'll face in other countries," says Scott Monty, head of social media for Ford Motor Co. and overseer of The Social Media Marketing Blog.
It's absolutely essential, he adds, "that Facebook — or any other company doing business globally — does not simply try to take an American approach to its efforts. It absolutely needs to be culturally sensitive and consistent with the norms of the local markets."
via npr.org