"...classical networking approaches tend to undermine rather than support the value of social networks."

In this world, it is not who you know, but what you learn from, and with, who you know. Contacts are of very limited value in this changing world — the name of the game is how to participate in knowledge flows.

In a rapidly changing world, the knowledge that matters the most is tacit knowledge — the knowledge that we have all accumulated from our experiences that we have a hard time expressing to ourselves, much less to each other. The challenge is that this type of knowledge — in contrast to the explicit knowledge that can be written down and broadcast to the world — does not flow very easily. Accessing this kind of knowledge requires long-term trust based relationships and a deep understanding of context.