Consider Facebook's privacy options. Regulators in the United States have long called for companies to give users choices to control personal data. Facebook can proudly proclaim that it offers these choices - more than 100 of them. Therein lies the trick; by offering too many choices, individuals are likely to choose poorly, or not at all.
Facebook benefits because poor choices or paralysis leads consumers to reveal more personal information. In any case, the fault is the consumer's, because, after all, they were given a choice.
via sfgate.com