The research suggests that scientists who reference the work of their peers are more likely to find their own work referenced in turn, and the effect is on the rise, with a single extra reference in an article now producing, on average, a whole additional citation for the referencing paper.
"There is a ridiculously strong relationship between the number of citations a paper receives and its number of references," Gregory Webster, the psychologist at the University of Florida in Gainesville who conducted the research, told Nature. "If you want to get more cited, the answer could be to cite more people."
via nature.com