WYMHM: "With a few deft maneuvers, Facebook is aiming to make itself the center of the internet"

reports that Facebook has “won” the web are laughable, especially given the numbers Google put up this month, with more than $6 billion in revenue over the first 3 months of the year. Moreover, the bulk of Google’s ad revenue comes from “contextual” ads, which rely on the contents of a web page or search query. It’s far from clear that targeted ads — even ones based on deep profiles — would do better than the ads on Google’s search page, even if Facebook eventually thinks it can build a search engine whose rankings are set via the data it collects from users.

Facebook built much of this easy-to-use system on “open” standards, as WebMonkey’s Michael Calore reports, even as it sucks the data into a closed community. But those standards are used almost exclusively by Facebook, and ignore the work that’s been done by others to create universally understandable meta-data.

Moreover, the Like button feeds exclusively to Facebook. If your primary identity on the net is at LinkedIn or Google or MySpace or god forbid, on your own domain, this button does you no good. Facebook didn’t build this architecture to make the net better, it built it to make Facebook money.

You can opt out of some of this through Facebook’s increasingly arcane privacy settings, though most won’t do anything to stop Facebook’s relentless push to make people’s profiles public.

WYMHM: "from pretty good privacy to Facebook making categories of information available to construct business deals"

"Facebook is entering into business deals where the Facebook part of the transaction is user information and the other party's part is unknown," Opsahl said.

Even if partners didn't pay, Facebook is leveraging its access to user information to construct business deals, the attorney argued.

Facebook made it clear that friend information in windows at websites is for users' eyes only.

"It really has no privacy implications," Zuckerberg said at f8. "I think this means people will be sharing less information when they don't need to around the Web."

Facebook users have to be signed into the service for plug-ins to trigger and sharing requires people to click on icons.

worry that outside websites could get Facebook information considered public, with gradual changes at the social network forcing more user data into that category.

There's been a change of (summer reading) plans

In a recent entry, I detailed summer plans to read a book every Saturday. For those who thought such an endeavor foolhardy, well, you were right, but not for the reason you might think. Professional and social events are already filling up my Saturdays at a rather alarming rate. As a result, my summer reading plans have changed. Rather than starting and finishing a book on the same Saturday, I will instead start a book with the intent to finish it by the following Saturday. Given everything else I plan to do every week this summer, setting aside time to read a book Saturday-to-Saturday should not be an additional burden. Should I finish a book earlier than Saturday, I will also begin reading the next scheduled text earlier.

A couple organizational changes took place, too, so here's an update: 

May 1 - Hamlet on the Holodeck
May 8 – The Meaning of Video Games
May 15 – Persuasive Games
May 22 – DIY U
May 29 – The Academic Self / The Gift of Death

June 5 – Games of Empire
June 12 – A Better Pencil
June 19 – The Structure of Scientific Revolutions
June 26 – Writing at the End of the World

July 3 – The Wisdom of Crowds
July 10 – A Counter-History of Composition
July 17 – Understanding Video Games
July 24 – Remix
July 31 – Rethinking Education in the Age of Technology 

August 7 – The Wealth of Networks
August 14 – Mechanisms
August 21 – Protocol
August 28 – Always On 

Again, I welcome additions, deletions and suggestions for reorganization.

*I'm also reading Gravity's Rainbow, which I expect will take most of the summer, as well as regular issues of the Atlantic, Paste and Wired.

 

Introduction & First Image/Text Set of "Seriously Good At This" #aspromised

At the invitation of a former student, I gave the keynote address at the 5th Annual Sigma Tau Delta Critical and Creative Writing Conference on the campus of the University of Michigan-Flint. It was an experimental talk in terms of approach and content. My approach was a sort of longform pecha kucha in that I had 60 slides of images and minimal text timed at 30 seconds each. My content concerned the unpacking of a particular phrase and how it relates to intellectual work. Given the curiosity and interest expressed by those unable to attend, I share this week an amended version of that talk. As the title of this post implies, below are the introduction and first section. Where appropriate, I include the same Creative Commons-licensed images used for the keynote.

The title of today's talk, "Seriously Good At This," is a phrase taken from Bioshock, an FPS videogame with Ayn Rand-inspired and dystopian elements. The phrase, though, is the title of a particular in-game achievement, unlocked only when the player completes the game on the hardest difficulty setting. This is a form of recognition, of course, and one not all that different from those who are, like me, talking today about their critical and creative efforts in academia. So, I adopt this phrase because it is appropriate for why we are all here, but I also take it as the title of my talk because it is a phrase I find appealing. To be honest, I'm enamored with it, and I'm curious about its meaning. With permission, I'd like to unpack the constituent parts of this phrase first before moving into some examples of what it means to be "seriously good at this." In doing this, we should not only come to a more nuanced understanding of the phrase but also see how what we do qualifies as being "seriously good at this."

However, there be lolcats here. This is to keep us from getting too serious, to remember that we're not so much engaging in linguistic analysis here (though I welcome it). Instead, consider this more of a thoughtful rumination on meaning. Including a lolcat every 4-5 slides, too, is a declaration of intent, a cry for attention amidst the lunchtime sandwiches we're all focused on eating. 

First, I think "seriously" is revealing of a particular manner, if only for a moment. It can also be sustained over time, and I chose this photograph because it supports both observations. This is but one instance in time, a solemn moment imbued with whatever narrative we desire to construct. "Seriously" can be for an instant and it can be sustained, though each might happen by different means.

The particular manner revealed by "seriously" can be a sense of purpose, duty or honor in all we decide to address in our experiences. Like the previous picture, this one of an airmail pilot reveals evidence of a perspective cultivated over time. That much is clear in the pilot's serious near-squinting in sepia.

A sense of purpose, though, requires particulars of us all, such as the effort required to not smile for a portrait. Such a manner may not come from within, but from external forces exerting stifling influence upon us. This means a certain concern about the consequences of our actions. For some, performing "seriously" means lacking playfulness as much as it means commitment. In this regard, I think the question is not to be, but to do.

And I don't think it is possible to take something "seriously" without actually doing it. Whether or not this man is "taking it seriously," the actual caption of this Flickr image, cannot be questioned. Devotion and determination, even in this still photograph, are evident. This is something recognizable by others in how we present ourselves, how we allow ourselves to be seen. Again, there's an element of choice here, too. By "seriously," we mean attention to manner, purpose and consequence. 

WYMHM: "Students who grew up with technology say they still need more tech support"

While college students are adept at manipulating complex social-networking tools through their iPhones and BlackBerries, along with video and computer games, “they’re not nearly as proficient when it comes to using digital tools in a classroom setting; this turns the myth that we’re dealing with a whole generation of digital natives on its head,” said William Rieders, executive vice president of global new media for Cengage Learning.

 

WYMHM: "Now, about this Age of the Internet..."

It’s an exciting but strange thing to consider, the panelists agreed. Strange because no one yet has firm answers to questions about the Internet’s effect on the future of reading and writing and publishing, although we insist on prophesying. And strange because although we are quick to attempt to label our age, it is almost impossible to do so accurately, considering we are caught up in it and have no real idea of its trajectory.

WYMHM: Types of higher education Twitter accounts

Social media gurus have long argued that Twitter is about the conversation and that accounts that strictly share links aren't effective. However, our research shows that these assumptions aren't necessarily true.
Within the five types of Twitter accounts, we further segmented the groups according to who maintains them: admissions, alumni relations, athletics, PR/news, general institution accounts, and an individual college or department within an institution.