They are showing that Top 100 lists can be gamed and that entertaining content can reach mass popularity without having any commercial intentions (regardless of whether or not someone decided to commercialize it on the other side). Their antics force people to think about status and power and they encourage folks to laugh at anything that takes itself too seriously. The mindset is deeply familiar to me and it doesn’t surprise me when I learn that old hacker types get a warm fuzzy feeling thinking about 4chan even if trolls and griefers annoy the hell out of them. In a mediated environment where marketers are taking over, there’s something subversively entertaining about betting on the anarchist subculture.
via zephoria.org