What works about Twitter? It’s not anonymous. I’ve found it to be a marvelous medium to engage critics in a low-key, non-defensive way, to say, hey, I’m listening, I’m a real person here, can you let me know a little more about what you’re thinking? I’ve turned critics into supporters and I think softened the tone of some debates over the book. (I recently had a critic who had trashed a speech of mine on Twitter DM me “You have far too many fans for me to criticize you in public!” After a little back and forth about his concerns, he went on to write a glowing review of the book.)
via fastcompany.com